YouTube launches its music streaming service

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The service will offer an ad-free experience with background play and offline downloads for millions of videos on YouTube, as well as access to all YouTube Originals, including "Cobra Kai", "BTS: Burn The Stage".

Existing Google Play Music subscribers will get a YouTube Music Premium membership as part of their subscription each month. YouTube Music will have a free and a Premium paid version, which will cost Rs 99 per month. YouTube Music Premium subscription will allow the users to play songs and videos in the background with the YouTube Music app while they do other things on their smartphones, something that is not available in standard YouTube experience. This means, users can toggle between apps, write a text message, or even lock the phone screen and still be able to play a YouTube music video; a feature that was unavailable on the video streaming platform until now. Unlike regular music streaming services, however, you also get access to live performances and covers.

YouTube has announced the launch of YouTube Music in South Africa.

MBW speculated in August 2018 that an India launch would probably be on the cards soon after spotting a job ad for a Manager, Music Content Partnerships role based in the country.

Users can search for descriptions, lyrics and even emojis to find the tracks they want to listen to.

At the end of February, Spotify brought it's popular music streaming service to India with a potential audience of over 1.3 billion new listeners, gaining over a million of them in less than a week.

The paid membership offers an ad-free experience and offline downloads
The paid membership offers an ad-free experience and offline downloads

Youtube Premium is priced at Rs 129/month, and the subscription of Youtube Music and Youtube Originals is included into that.

YouTube Music Premium Family membership (up to 6 family members) is Rs 149 per month. There is the standard ad-supported free version, a R60 per month ad-free version for single users, and a R90 per month ad-free version for families (up to six people).

Lyor Cohen, Global Head of Music, YouTube said: "India is where the multi-lingual music scene thrives".

There's also a "smart search" feature that makes it easier to find songs you may not know the title of. What with the impressive new app YouTube Music introduced in India, the news itself is music to our ears!

Meanwhile, several stars including Nasty C, Lady Zamar and Amanda Black performed at the launch of the streaming service in Johannesburg on Tuesday night. For paid members the Offline Mixtape automatically downloads up to 100 songs you love on your mobile device. It also entitles download option for the consumers.

If you've used YouTube Red previously or at least seen how it functions, well that's exactly what YouTube Music Premium is.

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