YouTube Music Launches in India: Everything You Need to Know

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With an aim to fight with Spotify and Amazon Music, YouTube has launched its paid service, YouTube Premium and music streaming app, YouTube Music, in India. These new services add to the services portfolio of Google in India - the company had already earlier launched Google Play Music and Google Play Movies services in 2017. The YouTube Music app is available for both Android and iOS platforms and can be download from the app stores of the respective platforms.

With 245 million monthly active users across the country, India is one of YouTube's biggest markets - and that gives it a major advantage over its competitors. There is also an introductory offer of three months free subscription for YouTube Music Premium, but it will only be available to the users who have never previously tried or used any of YouTube or Google's music streaming services. "Music from India has always been so much more than just the audio". This has been consistent since last few number of months, what we are seeing is Indian music dominating globally.

"India is where the multi-lingual music scene thrives" said Lyor Cohen, Global Head of Music at YouTube, in a statement.

Access to official songs, albums, singles, live performances, covers etc in addition to music videos. The home screen welcomes you with "recommended music videos", "live performances" and other categories.

Dedicated hotlist section that shows the current trending hot songs, so you don't miss out on them.

YouTube Music Launches in India: Everything You Need to Know
YouTube Music Launches in India: Everything You Need to Know

Just like Apple Music, you can also play music saved on your device in the YouTube Music app.

The YouTube Music Premium will also be available to Google Play Music subscribers as part of their subscription each month.

In addition to ad-free, background, and offline playback, with YouTube Premium users can access all YouTube originals like Cobra kai, BTS: Burn The Stage, at a fee of Rs 129 a month. Therefore for us, with the launch of YouTube Music, all the emphasis is on the familiar and to make every user experience richer as they start using the service. The service essentially allows users access to ad-free, offline viewing experience across different YouTube, YouTube Music, YouTube Gaming, and YouTube Kids.

"While fans can enjoy the new ad-supported version of YouTube Music for free, we're also launching YouTube Music Premium, a paid membership that allows you to play a YouTube music video in the background", the company announced on its official blog post.

Individual subscriptions are priced at Rs 99 per month while family subscriptions cost Rs 149 per month. That'll see it compete with the likes of worldwide heavyweights Spotify (which went live there last month) and Apple Music, as well as local incumbents like JioSaavn, Gaana, and Wynk. At Rs 129 per month for both Google Play Music and YouTube Music PLUS ad-free YouTube, the new YouTube Premium does look like a compelling offer.

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