Apple says ‘it’s show time’ March 25


Apple is ready to yell "action" to launch its long-awaited video streaming service - a bid to take on Netflix - judging from suggestively-titled invites for its next major launch event that went out today. This certainly means that the company would be launching its much-rumoured subscription services for video and news.

Apple's special event will be held at the Steve Jobs Theater in Cupertino, California at 10am PT.

In the end, we'll have to see how any new product unfolds and, if the services do come along, what partners will be touted as star contributors to the bundles.

While Apple has kept quiet about aspirations in this area, it's been quietly acquiring the rights to TV shows for many months. It would be competing directly with the widely popular services like Netflix, Hulu, Amazon Prime, etc.

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Subscription models in tech-including at Apple, where iPhone sales are cooling while its Services division is thriving-have emerged as new revenue drivers.

"If Apple executes with minimal speed bumps and aggressively acquires content given the company's massive installed base and unmatched brand loyalty we believe reaching 100 million subs in the medium term (3 to 5 years) is a realistic goal", predicts analysts with Wedbush. It also has deals in place with directors M Night Shyamalan, JJ Abrams and Steven Spielberg.

However, it's possible Apple may announce at least one new updated piece of hardware into the March 25 event. Previously, the company has launched the iPhone SE, the budget $329 iPad and the 9.7-inch iPad Pro.