Apple Sets March 25 to Announce Its Next Big Thing


Apple has sent an event invite for March 25th (10am PT, 5pm GMT), where it's expected to launch its highly-rumoured, long-awaited video streaming service. Pacific Time on March 25 at Steve Jobs Theater in Cupertino, California.

Apple has reportedly been struggling and tussling with content providers behind the scenes in a bid to stack up all-in-one subscription bundles for news, games and, yes, video content in the past several months.

Apple's two big product events-usually in March and September-are A Big Deal.

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Apple's shift to services comes at a time when iPhone hardware sales are declining because -well everyone has an iPhone. The invite includes a video that shows the Apple logo below the spotlight with a caption "Its show time". With Netflix and Amazon Prime already having proven the value of streaming video subscriptions, the firm is poised to swoop in on yet another market.

Some reports said actresses Jennifer Aniston and Reese Witherspoon and "Star Wars" director J.J. Abrams would join Apple at the event.

A report by The Wall Street Journal had indicated that Apple was going through a rough patch with respect to negotiations as it was reported to demand 50 percent revenue from the service. It seems like this will be relaunched as part of the News subscription, similar to how Beats Music was the basis for Apple Music. Apple has poured plenty of money and focus into developing its AR chops for iPhone and iPad and encouraging developers to build new AR applications for its devices.