The social media platform also removed related targeting options, which help direct ads to audiences based on factors including age, hobbies and probable interests.
Move comes amid outbreaks of measles in the USA attributed to growing numbers of parents who refuse to vaccinate their childrenFacebook launched an offensive on Thursday to suppress the spread of misinformation about vaccines on the 2.3-billion-member social network.
The company has faced pressure in recent weeks to tackle the problem, amid outbreaks of measles around the United States attributed to growing numbers of parents who refuse to vaccinate their children.
According to TechCrunch, Facebook will also reject ads promoting anti-vaccination propaganda.
Facebook said that it would rely on vetting from leading global health organizations that "have publicly identified verifiable vaccine hoaxes".
As outlined, the global kneecapping of anti-vaxxers on Facebook will take a few forms: downgrading the ranking of pages and groups from search and on News Feed, rejecting ads that contain misinformation about vaccines, and 86ing these sorts of conspiracies from recommendations, Explore pages, and hashtag pages within Instagram, which Facebook, of course, owns.More news: LSU Suspends Will Wade After Explosive Yahoo! Report
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The social networking giant will start downranking groups and pages that spread misinformation about vaccination on both News Feed and its search function.
A statement said that government had chose to reach out to Facebook and YouTube managements in a bid to remove all anti-polio vaccine propaganda videos and other materials. The World Health Organization recently dubbed "vaccine hesitancy" one of the top global threats of 2019.
In a statement to The Washington Post last month, Facebook said that most anti-vaccination content didn't violate its policies around inciting "real-world harm".
The social media platform's AI system will hunt for specific contradictory claims about vaccines through posts and media and dilute the culpable groups and pages, although members belonging to those groups will continue to view such posts. But despite ample available data some groups continue to lobby against mandatory vaccination, gaining significant traction on social media sites.
Some accounts will be disabled if they're found to be continuously violating policy by sharing inaccurate information that could jeopardize the health of the public.
Previously, Pinterest and YouTube have also attempted to reduce the reach of anti-vaccine content.