Zuckerberg Vows "Privacy-Focused" Future At Facebook

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Mark Zuckerberg, co-founder and CEO, announced the shift in a Wednesday blog post apparently meant to blunt both criticism of the company's data handling and potential antitrust action.

Whatever Facebook builds hereafter would focus on six aspects: private interactions, encryption, reduced permanence, safety, interoperability, and secure data storage.

Additionally, Facebook is working towards making user posts short-lived i.e. messages would disappear automatically after a period of time. Facebook pulls in gargantuan profits by selling ads targeted using the information it amasses on its users and others they know. But according to Zuckerberg's blog, this will change.

PI says it has notified all the developers of the apps that still send data to Facebook and raised the issue with the European Data Protection Board and the European Data Protection Supervisor. In 2018, it emerged that the data of about 50 million users had been harvested and passed on to a political consultancy. Zuckerberg acknowledged that the move may even get Facebook's services banned in some parts of the world.

In a blog post published Wednesday, CEO Mark Zuckerberg said the company wanted to become a "privacy-focused communications platform". Zuckerberg, CEO, Facebook, wrote a long post detailing his company's intentions about privacy, user data among many other things.

"People should be comfortable being themselves, and should not have to worry about what they share coming back to hurt them later".

Zuckerberg also hinted private, encrypted messaging could create room for new tools, like around payments and commerce. "If you think about your life, you probably spend more time communicating privately than publicly", he told the AP.

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That's great and all, but why is Facebook suddenly interested in taking this approach?

In a few years, I expect future versions of Messenger and WhatsApp to become the main ways people communicate on the Facebook network.

I can't see anything significantly changing, that's the concern...
I simply don't trust them! The company has earned itself little respect by constantly riding roughshod over user privacy, and it's not clear if its reputation can be salvaged from the numerous scandals that have emerged over the years. The German competition authorities have already warned Facebook about its latest integration moves, which will be illegal in the European Union without clear, voluntary consent from users.

The messages will be encrypted end-to-end, which means that Facebook will have no idea what they say.

"Today we already see that private messaging, ephemeral stories, and small groups are by far the fastest growing areas of online communication".

Facebook will do everything "within the limits of what's possible in an encrypted service" to keep users safe.

"Such a to-be-determined business model is likely going to rely on Facebook's ability to enable relations and transactions between consumers and brands", said Thomas Husson, vice president-principal analyst, Forrester. In his interview with the AP, Zuckerberg said he isn't now anxious about denting Facebook's profits with the increased emphasis on privacy. "They're in the business of selling attention, this is another way to capture it", he said. "But if we do a good job in serving the need that people have, then there will certainly be an opportunity" to make even more money.

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