"America's corn farmers are disappointed in you", it said.
It wasn't the Season 8 trailer that most fans were anticipating, but the Game of Thrones surprise "hijacking" of a Bud Light commercial during Super Bowl LIII seemed enough to hype up fans counting down the days until the April 14 season premiere on HBO.
But the corn lobby was quick to take offense - and to pounce on Bud Light's anti-corn syrup message.
In Anheuser-Busch InBev's ads, a medieval crew delivers a cask of unwanted corn syrup to Miller Lite and Coors Light. Our office is right down the road!
Bud Light ran more anti-corn syrup ads later in the game. "We're not standing with you". There, they are told the corn syrup must belong to Coors Light, which also uses corn syrup in its beer.More news: Meghan Markle's friends open up about what she's really like
More news: Racing: Top Oz trainer set for 4 year ban
More news: Barcelona to meet Real Madrid in Copa
Anheuser-Busch said it "fully supports" corn growers and will continue to invest in the industry.
"Dilly Dilly was a big piece of our medieval world and really helped us break into culture past year", said Andy Goeler, vice president of marketing for Bud Light, according to AdWeek.
The backlash continued on Monday, when the Iowa Corn Growers Association decried the ad.
The Bud Light Dilly Dilly characters had two appearances at this year's Super Bowl, although their second ad came with a twist. "This attack especially hits home at a time when farmers are hurting due to challenging economic conditions", Chairman Mark Recker said in a statement. "Also really wish we provided better paid parental leave". This was reported by none other than The Washington Post, who claimed to have not known about Khashoggi's Qatar ties when it published him and turned him into a martyr upon his death - likely because journalists from another outlet started asking questions and the Post wanted to paint the information in the most positive light possible.