The 31-year-old is claiming that she never agreed to be the face of a global brand campaign and is now looking for justice.
In court documents obtained by the outlet, the model alleged that the day after the Globes, Fiji Water "intentionally created cardboard cutouts of Steinbach for use in a cardboard cutout marketing campaign".
Model Kelleth Cuthbert, real name Kelleth Steinbach, has initiated legal action again Fiji Water Company and The Wonderful Company claiming they created a marketing campaign off her image without her permission, according to legal documents obtained by USA website The Blast.
Steinbach's lawyers say this signing was not an official agreement and was later destroyed.
The model says she was "pressured" into recording a fake signing, which was meant to show her signing on as a Fiji Water Ambassador.More news: Amazon Q4 sales, earnings beat expectations; outlook disappoints
More news: Foldable Samsung Galaxy X might have been shown in an official video
More news: Ekta Kapoor turns mom, welcomes baby boy via surrogacy
However, in an unexpected turn of events, she is claiming the company used her image as a marketing campaign without her consent, in the form of cardboard cut-outs.
Her cardboard cutout was even captured in a paparazzi pic behind John Legend as he left the grocery store.
Ironically, while Cuthbert seeks to sue over Fiji using her likeness at the Golden Globes without permission, actress Jamie Lee Curtis also complained about discovering a misuse of her likeness at the awards show as well.
In a statement provided to PEOPLE, a spokesperson for Fiji Water said, "This lawsuit is frivolous and entirely without merit". They maintain that after the Golden Globes, they had negotiated a generous amount which Cuthbert had violated. They added, "We are confident that we will prevail in court".
On Jan. 8, Golden Globes night, Steinbach caught eyes when she appeared to be photobombing celebrities like Judy Greer and Idris Elba on the red carpet. "Throughout our history, we have had a sterling reputation working with talent".