Beyonce, Jay-Z offer lifetime concert tickets for fans who go vegan

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They can do so by pledging to give up meat on at least one day a week, for certain meals or to go further by going fully vegan.

Music superstars Beyonce and Jay-Z are offering fans a chance to win free tickets for life to their concerts in exchange for adopting a vegan diet for a month. Earlier in January, the Drunk In Love hitmakers wrote the introduction for Marco Borges' book, The Greenprint: Plant-Based Diet, Best Body, Better World, and explained why they chose to implement veganism into their diets. "So they decided they wanted to challenge themselves and others to move towards a plant-based diet".

Remember all those articles that came out past year advising us to switch to "flexitarian" diets in order to fight climate change? "We each have the potential to save our planet with our meal choices", it concludes. The Greenprint website provides some visual information on how exactly eating plants is supposed to impact the environment.

All plants. All the time.

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She's posted pictures of her food and encouraged fans to join her by opting for a plant-based diet.

You can enter the contest here by submitting your name and email.

The "Best Thing I Never Had" singer revealed on Instagram on Wednesday that she and her husband, JAY-Z, are giving away free tickets to their shows for the next 30 years for one lucky fan who commits to a plant-based lifestyle.

The contest applies only to USA citizens over the age of 18 and closes on 22 April at midnight, the report says.

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