Following a whirlwind of rumours surrounding Google's often confused messaging strategy over the last few days, the tech giant has confirmed that Allo will soon officially shut down. But the blog post from Google's Matt Klainer, who is vice president of consumer communications products, only adds to the confusion.
Having said all that, Google's messaging efforts have arguably been all over the place up to now, though the company seems to be moving in the right direction to finally address that. Numerous new features using machine learning have been added to Google's Messages app. As such, the company says that it is "bringing the best of Allo to Messages", partly because it wants "every single Android device to have a great default messaging experience".
Google has also said that it will be changing the classic hangout to hangout chats and hangout meets on both mobile and desktop. To cut down to five apps, Google will eventually shut down Hangouts and Google Allo, while Messages, Hangouts Chat, Hangouts Meet, Duo, and Google Voice would continue to be supported.
Allo's unique features came from its Google Assistant powered features such as automated replies, in-app search queries, video and GIF messages, and an Incognito option to make messages delete themselves after a certain period of time.More news: Infants' Ibuprofen sold at Walmart, CVS, Family Dollar recalled over dosage concerns
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The company first launched Google Allo back in 2016, offering some interesting functionality for the time. Until that happens, Google is apparently "fully committed to supporting Hangouts users in the meantime".
This year we launched Duo support for iPad, Android Tablet, Chromebook, and Smart Displays, giving you more flexibility to make calls from your favorite devices. On the other hand, Google's video calling app Duo has been doing fairly well, and the completely doesn't plan to stop development on it.
The company also talked more about the future of Duo and Hangouts.