Matt Cox wanted to teach his daughter a lesson after she had been kicked off the school bus for three days for bullying another student. Millions of people have viewed it and hundreds of thousands more have left a comment.
Matt Cox of Swanton said that his 10-year-old daughter was suspended from the bus last Friday.
On Monday, he took video of his daughter's five-mile walk in 36-degree weather. "As you can see this morning, she is learning otherwise".
His divisive behaviour led some to point out that Mr Cox appeared to be guilty of bullying his own daughter, particularly as he filmed and shared the punishment, identifying his child by name.
However, others pointed out that by shaming her with the punishment video, the girl was arguably being bullied by her father.
According to United States media outlet WTVG, Cox broke Kirsten's eight kilometre walk up over the three days she was suspended from the bus.
Ohio father's punishment of bully daughter prompts outrage, accolades
After 10-year-old Kirsten was suspended for three days from the school bus for a second-time bullying offence, Matt Cox made a decision to teach her a life lesson. Cox said he hopes that any child who watches understands that bullying is not acceptable "everywhere".
"A lot of children today feel that the things their parents do for them is a right, not a privilege", he explained in the video, "such as parents taking their children to school in the morning or even bus rides to school in the morning".
Cox told WTVG that he didn't want to be a parent who brushed off his child's actions with the mantra, "Kids will be kids".
He then posted the video to Facebook under the caption 'Life lessons'. That was me showing how I hold my kid accountable, ' Cox told WTVG-TV.
"A lot of you parents aren't going to agree with this, but that is alright".
Numerous people commenting applauded the dad's actions. "We as parents need to stop the bullying on the home front because bullying only breeds bullying".More news: Pregnant Duchess Meghan Markle's Growing Baby Bump Visible During Christmas Carol Event
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