7-year-old YouTube star earns US$22m from toy reviews


The short, simple videos of Ryan playing and giggling over toys have won over millions around the world.

Wrong - according to Forbes, Ryan has made £17.2 million in one year through his YouTube channel which features everything from reviews of "Slime Blasters" to educational videos such as "How Do Tornados Form?".

The channel has amassed more than 17 million followers and close to 26 billion views since launching his main channel in 2015.

Other than $1 million earned from sponsored posts, the entirety of that $22 million came from pre-roll ads that play before his videos.

On Monday, Forbes released its annual list of YouTube earners with the channel Ryan ToysReview coming out on top.

The remaining $1 million came from sponsored posts.

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Videos are posted most days and one promoting a blue giant mystery egg bearing Ryan's face has had more than a million views since Sunday.

While Jake Paul moved up six places to second, his brother Logan Paul has tumbled down the Forbes rankings this year to 10th place with $14.5m - still $3m more than 2017.

The toys featured in Ryan's videos often sell out.

Ryan and his family, including younger twin sisters who first appeared on the channel when they were a few weeks old, also make educational videos on topics including tornadoes and astronauts.

Ryan's parents are reportedly putting 15 percent of his earnings away into a bank account until he is a legal adult. The revenue goes up every time views go up and his videos often average around 10 million views for a 10-30 minute footage.

But he still earned nearly $20m, three million more than in 2017. Meanwhile, makeup guru Jeffree Star slid into fifth place with total earnings of $18 million for the year.