John Lewis Christmas ad: Can Elton scoop the Christmas Number 1?


Earlier this year, a source told a United Kingdom newspaper that "John Lewis wanted to win the battle of the Christmas adverts this year, and it has cost them a significant sum to do it".

John Lewis customer director Craig Inglis said: "The ad tells the story of why Elton's piano was more than just a gift and we hope to remind customers of that special moment when they've given a gift at Christmas time that they know will be treasured forever".

John Lewis' Christmas advert 2018 has finally arrived! Elton John takes us on his musical career journey and reveals his most beloved Christmas gift to date - a piano from his mother and grandmother.

Fans of the new John Lewis ad included former MP and Strictly Come Dancing star Ed Balls, who said it was "totally brilliant", and TV presenter Susanna Reid who responded: "Absolutely love it".

And what could be more Christmassy than inspiring hundreds of children around the country to take up the piano? The switch might be a reference to the supposed role for Elton John in the retailer's forthcoming Christmas ad.

"I don't dislike Elton John but shame on him for taking a six figure fee for it".

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The Boy And The Piano cost £7million to make and Mr John and his husband David Furnish helped the actors in perfecting the mannerisms.

Many users said the ad is too Elton John marketing heavy, especially considering he is about to embark on his "final" world tour 'Yellow Brick Road'.

It's also the first time since the 1950s that pianos have been out on the shop floor at John Lewis, which is another moving touch - Christmas is all about nostalgia, after all.

It's got all it all hasn't it?

Instead, the The Elton John AIDS Foundation focuses on fighting the life long illness.

I'm not crying, you are.