Samsung's triple-camera Galaxy A7 (2018) is now available in Malaysia

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The Korean company's new Galaxy A9 device is aimed at the "Instagram generation", Samsung said on Thursday, and will go on sale in the United Kingdom in November, starting at £549. Samsung has done a good job of ensuring that the Bixby key isn't as annoying on this device as it is on some of its other phones. But it comes at a (literal) cost - so are extra lenses enough to make up for a price that's higher than some rivals' flagships?

I got the opportunity to spend some time with the Galaxy A9, and here are my first impressions.

Samsung also released today its first television commercial for the device, showing how the owner of another smartphone needs to bend backward like Gumby to capture the image of a wide building.

In the United Kingdom it will cost £549, though we don't yet know the USA or Euro price of the phone.

Talking about the camera capabilities, the Samsung Galaxy S9 Super Speed Dual Pixel 12MP AF sensor with OIS (F1.5/F2.4) and an 8MP front camera for selfies.

Let's cut straight to the chase. Using all four cameras, one can obtain professional shots with Scene Optimizer. It is the latest mid-range smartphone from the company that is the first to feature four rear cameras. There's no mention of its selfie camera and from the pictures, it appears to come with just a single camera.

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LG now hold the record for the most cameras on a smartphone with the V40 ThinQ and its seems Samsung has made a decision to take it a step further.

There are at least a few more tech specs and features worth mentioning.

Finally there's a 10MP telephoto lens providing a 2x optical zoom over the primary camera, allowing you to get closer to the action. Based on recent reports, it could be a Snapdragon 660 SoC. There's also the option for 6GB or 8GB of RAM. Both have a microSD slot that supports up cards with 512GB of storage to stuff with photos.

The 3,800mAh battery charges over USB-C and Samsung continues to retain the 3.5mm headphone jack.

All in all, the camera hardware on the A9 (2018) is impressive. Do you think Samsung will be able to pull it off?

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