Amazon planning to release new Alexa devices, including a microwave

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If these new devices are launched, it would be Amazon's first foray into the home appliances market, and will place it in direct competition with the likes of Sonos, GE and Garmin who already offer Alexa-enabled products for the home and auto.

Amazon Alexa and the Google Assistant are the two most popular personal assistants in the market.The Alexa-powered Amazon Echo lineup of smart speakers and the Google Assistant-powered Google Home speakers dominate the smart speaker market.

Amazon is reportedly working on eight new Alexa-powered gadgets. They include a microwave, an amplifier, a receiver, a subwoofer and an in-car device - all of which will either have Alexa built in or will be Alexa-enabled.

Worth noting is the milestone this set of new products represents for Amazon, which would as a result be moving into the home appliance market for the first time. These inclusions are the most likely, with Amazon looking to compete against Sonos' wireless speaker line-up (who already have a wireless amplifier for connecting wired speakers) and the Siri-enabled Apple HomePod.

At least some of the Alexa-powered devices Amazon is planning could arrive as soon as this month, says CNBC, citing internal documents outlining the company's plans. The microwave can make Alexa a key part of the kitchen.

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Amazon declined to comment to CNBC regarding the report.

It's unclear if the new devices will consist exclusively of collaborations between Amazon and other tech manufacturers, or if all of the devices will be made and sold by Amazon. Alexa was initially considered a geeky experiment at Amazon. The company is reported to be working on a secretive home robot, as well, according to Bloomberg. As an example - earlier this year, it teamed up with the home builder Lennar to add Echo speakers in some new homes.

Amazon doesn't disclose sales numbers for the Echo, but has previously said "tens of millions" of Alexa-enabled devices sold worldwide.

'We want customers to be able to use Alexa wherever they are, ' Amazon CEO Jeff Bezos said in the firm's most recent earnings report.

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