Rather than taking stock of the last four years, he said that he would once again lay out a number of proposals for the future insisting that while the European Union was not ideal, work would continue to make it a "little bit more flawless every day".
President Jean-Claude Juncker said: "We all say in soap-box speeches that we want to be big on big things and small on small things". Those companies would be given one hour to delete it. The commission proposal calls for a "legally binding one-hour deadline" for firms to remove terror-related content once ordered to do so by national authorities.
The European Commission has also called on internet companies, member states and Europol to increase their cooperation by ensuring that a point of contact at each entity is reachable 24/7.
The proposal targets content which incites or advocates people to commit terror offences, promotes a terror group's activities, or offers instructions for attacks.
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Technology companies that neglect to take down online terrorist content could face heavy fines from Europe in the future. Snapchat was the seventh major IT platform to join the code in May when it teamed up with other players and the European Commission to fight illegal hate speech online, while the Commission made statements about expanding its scope to terrorist content. This does not include a general monitoring obligation but would require their policy against terrorist content to be stated in all service terms and conditions. "No member state could've done that on its own". Service providers and European Union states will be required to designate points of contact reachable 24/7 to facilitate the follow-up to removal orders and referrals.
Content that is unjustifiably removed will have to be reinstated.
The proposed rule change comes after the European Union issued new guidelines in March, which ordered faster content removal. The program was voluntary, though, and the European Union decided it was simply not working well enough, as content was still present.
A code of conduct is being drawn up that will recommend that member states seek more transparency from social media platforms about those micro-targeting individuals on social media with messages and news. As the centenary nears of the end of World War One, he recalled how Europeans were taken totally by surprise by its outbreak and urged more respect for the EU as a force for peace against nationalistic "poison and deceit".
The industry group EuroISPA was critical of the proposal, saying it equates to privatising law enforcement. In April, YouTube said it had invested in machine learning which automatically removes 90 percent of the extremist material.