Apple launches iPhone XS, iPhone XS Max and iPhone XR

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First photos of the iPhone Xs were obtained by a blogger who guessed the correct URLs.

The new rotating crown now offers haptic feedback for scrolling through lists, so it's easier to get to specific items.

And with iPhone owners, the issue is even more acute. And the price? Well, let's just say that it's going to be the most expensive smartphone on the market. The XR is available for pre-order this month and will ship in October.

But it's still too early to assess the impact of the most significant addition to the new devices - eSIM technology. The front camera is the same as the iPhone XS with a 7MP f/2.2 TrueDepth camera that also supports Portrait Mode and Animoji. Embedded SIM cards have been included in a number of Android-powered devices, while they are an essential component of cellular-powered Internet of things (IoT) devices.

This does beg the question of whether anyone with an Apple Watch will be able to chat to anyone else with the gadget.

"Looking for the next wave, Apple is clearly expanding into augmented reality and wearables with the Apple Watch and AirPods wireless headphones", the firm said. The phones come in three colors: silver, space gray and gold. These functions will depend on mobile operator support.

During Apple's unveiling, American Health Association President Ivor Benjamin said capturing such data will help prevent stroke, heart failure and other problems.

It's hard to choose which model you might buy.

Apple launches iPhone XS, iPhone XS Max and iPhone XR
What You Get in Apple’s Biggest, Priciest iPhone to Date

Operators might greet embedded SIMs with trepidation.

The ability to change networks with the tap of a phone will allow users to pick from a wider range of services. Customers can adjust the depth of field after they take the picture. Three text messages from different people?

Roaming is the most obvious area that can be transformed.

Both phones also offer dual SIM support (which is great if you travel internationally a lot). Face ID can be used to unlock the device and access Apple Pay.

The phones are equipped with faster processors and better memory capacities than ever before, relying on Apple's new A12 Bionic chip.

Apple's newest phones feature faster processors and better memory capacities than their predecessor. It's not a flagship device but it's price point suggests it would at least, like an iPhone 8 Plus, have features like a secondary camera. In iOS 12 (which you can beta-test right now), users will be able to train Siri, stop sites from tracking them, and limit how much time they spend in apps. The iPhone X model has a larger screen than other iPhones, covering nearly the entire face of the handset while retaining the overall handset size at or near that of previous models. It'll cost you though, with the 512GB Max coming in at $/£1,449.

A year removed from last year's 10th anniversary celebration-the first to be held at Steve Jobs Theater on the company's new campus-look for Apple to get back to basics. At the launch, Apple called it a "breakthrough". Apple has launched a trio of new iPhones at its headquarters in California that use the all-screen design introduced in last year's iPhone X. In 2016, Apple's Twitter account accidentally leaked the iPhone 7 before the handset was unveiled by the company.

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