The NFL star sparked controversy when he started kneeling during the national anthem to protest police brutality and racial inequality.
Merritt, who served multiple times in Iraq and Afghanistan, also took issue with the slogan accompanying Kaepernick's ad - "Believe in something, even if it means sacrificing everything". It's a handsome spot. "Are they trying to use their wealth and influence to attack law enforcement or just make some money by exploiting the attention this former quarterback is getting?"
"I think it's a bad message that [Nike] are sending and the objective of them doing it, maybe there's a reason for them doing it".
"I think Nike is trying to get out ahead of it and trying to do something special and I think they've done that", Woods said at the BMW Championship.
It is scheduled to air during the NFL's season opener between the Philadelphia Eagles and Atlanta Falcons, and celebrates Kaepernick and other athletes. "Some pretty powerful people in the spot".
But although he is not in the latest Nike campaign, Woods gave the commercial a public thumbs up. "When corporate does things that are outside of golf and outside of my realm, that's what they do".More news: Bennet Officially Announces Opposition To Brett Kavanaugh Nomination
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The ad, which announced Kaepernick as the brand's newest face to help commemorate its 30th anniversary, shows the football player in a close-up black-and-white photo along with the words "Believe in something".
Despite an initial drop in their stock price, Nike Inc. looks to be increasing in sales after they dropped their controversial Colin Kaepernick advertisement.
President Trump, a critic of protests during the anthem, tweeted Friday, "What was Nike thinking?"
The endorsement deal between Nike and Kaepernick has unsurprisingly proven controversial, prompting some to call for a boycott of the company's products.
Brooks Koepka, the PGA Championship victor and two-time U.S. Open champ, said the biggest victor might be the publicity sparked for Nike.