It will award that person free McDonald's for life.
McDonald's is shedding the shroud of mystery surrounding the long-rumored and mysterious McGold Card, confirming that the thing of legends and dreams does in fact exist. The victor, subject to verification, will receive McDonald's food for Life (for the victor only), up to two meals per week for 50 years, awarded as a $1,000 credit on winner's McDonald's App and $35,400 cash, plus $15,600 to offset taxes on the prize, awarded as a check for $51,000.
From August 10 to August 24, US customers who place an order via Mobile Order & Pay on the McDonald's App will have a shot at winning the McGold Card, and therefore free McDonald's for life.
To qualify, you have to download the mobile app and place an order. McDonald's says that this will be enough to eat two seven-dollar meals per week for the next 50 years, which is correct if you do the math. The contest will run from today through August 24. Mobile Order & Pay also allows customers to pick up their order however they want: Curbside, Inside the Restaurant or at Drive Thru. "You have a much better chance of winning a state lottery than picking something like this up". In both cases, hopefuls are limited to just one entry per day. The victor even gets a custom gold-plated phone case for bragging rights. The potential victor will be selected in a random prize drawing on or about August 29, 2018. Or, you can just have $1,000 bucks added to your other giant cash prize - but what would be the point of that, since you wouldn't be a McGold Card holder?More news: The season will be 'unbelievably hard', Klopp warns Liverpool after flying start
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There's also a contest for nonmembers, where five will win free drinks for a month, worth $155.
And it will only last for 50 years. To enter send "an email to firstname.lastname@example.org with only the date (mm/dd/yy) you are sending the email in the subject line and your first/last name in the body of the email".
The campaign is meant to get more people to download and use its McDonald's mobile app.