By stripping away the unnecessary, the new T-Mobile Essentials plan helps bring the cost down, so you can have four lines on the plan and pay just $30 per line.
As always, T-Mobile is listening to customers, and T-Mobile Essentials is designed for those who say they just want the basics: unlimited talk, text and smartphone data in the USA - all at the industry's best price, only $30 per line for a family of four with autopay. During congestion, Essentials customers may notice speeds lower than other customers and further reduction if using 50GB/month. For $60 per month or $30 per line for four lines each month, Essentials gives customers unlimited talk, text, and data on the company's network.
T-Mobile Essentials will be available from the carrier's stores nationwide starting August 10. Essentials includes unlimited talk, text, and 2G data when roaming, but only in Canada and Mexico. Essentials includes unlimited mobile hotspot use, but capped at 3G speeds.
Of course, most people want more, and that's why T-Mobile ONE is the Un-carrier's most popular option, setting the bar across the industry.
For a single line of service, T-Mobile's new Essentials unlimited plan sits just above the carrier's cheapest MetroPCS prepaid plan, which goes for $50 for the first line.More news: United's record in opening-day fixtures
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What it doesn't include are some of the perks reserved for T-Mobile One customers. Theyve got Above Unlimited, Unlimited Plus, Beyond Unlimited, Unlimited and More Unlimited and More Premium?! Oh, and you won't get that free subscription to Netflix. Now you have to decide if you want all the extra stuff and whether you want to pay for it or not.
T-Mobiles plans are no longer simple for the average customer to understand.
So how much is this all going to cost customers? Is T-Mobile still the UnCarrier? Also worth noting is the fact that T-Mobile says this is in addition to taxes and fees, extras that are normally included in the overall rate (remember the whole advertising campaign about this?).
T-Mobile has always been transparent, and this move is a step backwards for the carriers entire UnCarrier movement, the last of which was UnCarrier "Next": which included the movement to eliminate taxes and fees.