Making purchases on Amazon Alexa - KVOA | | Tucson, Arizona


The capability can also be enabled by saying, "Alexa, turn on Answer Update".

Read the full report from The Information here. It is a surprisingly low engagement rate, though Amazon did sell in the neighborhood of 50 million Alexa devices.

The report further suggests that the Answer Update skill can be activated with some simple steps. A larger number, 20%, have engaged more broadly with Alexa voice shopping by using commands like "What are my deals?" and "Where is my stuff?" to track orders that were likely made on other devices.

When the buyer's money is on a stake, the inability of the smart assistants to allow the users quickly browse through the mechanics of switching between payment options shipping and order or to let the users see the product in question doesn't sound great at all. There are instances when Alexa doesn't know the answer to a particular question.

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Per the Information, Alexa skill developer Jo Jaquinta told the site that he generally views building third-party skills into the smart assistant as a promotional tool for brands, not a direct-sales strategy.

This makes the findings are quite interesting, as it potentially shows that consumers might be embracing smart speaker technology, but still want to physically view or inspect an item before they go forward with a purchase.

One of the sources stated that it is simply the matter of finding a way out of boosting people to continue purchasing via Alexa through data analysis, after which they could flourish the market quickly.

As part of its latest efforts at making Alexa more helpful and intuitive, Amazon has reportedly added a new feature called Answer Update. The introduction of Amazon Alexa helps us find this balance, - said the President Seat Luca de MEO. Unfortunately for Amazon, nobody really uses that feature.