Lady Gaga was extremely upset upon hearing of his passing and pleaded to her social media followers to seek help if they are suffering from the effects of mental illness.
"Immediately you knew this was a kind and gentle soul who had some deep concerns about anybody who is on the fringes or being dismissed for how they looked". But his family reportedly believes the death, which was ruled a suicide by law enforcement, to be an accident.
Part of their statement read: "Zombie boy, Rico, was loved by all those who had the chance to meet him and know him".
Zombies Battle appeared in several modelling campaigns for high-end fashion brands and magazines like GQ and Vogue.
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Personal stylist Daniel Lismore commented: "The suicide of friend Rick Genest, Zombie Boy is beyond devastating".
He then went on to enjoy a successful career on the runway, including helping relaunch Jay-Z's label Roc-A-Wear in Europe in 2012.
I have spoken many times about my thoughts on how mental health is viewed by society.
In 2011, his appearance in the Lady Gaga video launched his worldwide fame.