2 smartphone seller, gains ground in China

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"The importance of Huawei overtaking Apple this quarter can not be overstated", Canalys senior analyst Ben Stanton says in a release.

To be sure, that's likely going to change in a quarter or two, at most, with Apple ramping up per the usual rhythms and seasonal ebb and flow of its iPhone sales cycle.

In line with decreased smartphone shipments, global shipments of smartphone panels (based on open cell models) also dipped 1.7% on year to 930 million units in the first half despite the growing demand for all-screen and profile-cut panels.

The drop marked the third consecutive quarter of year-over-year declines in the global smartphone shipments, according to IDC.

Samsung Electronics, the biggest smartphone maker globally but nearly a bit player in China, on Tuesday posted its slowest quarterly profit growth in more than a year as its Galaxy S9 lost ground to rivals.

Now leading the massive China smartphone market with a record-high market share of 27% in the second quarter of 2018, its P20/P20 Pro series shone through in the $600-$800 price segment, "helping Huawei build a high profile in the market".

In the case of Apple, Huawei's rise in the ranks now puts the company from Cupertino down from second to third place in global smartphone sales of the same quarter.

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"The continued growth of Huawei is impressive, to say the least, as is its ability to move into markets where, until recently, the brand was largely unknown", IDC's Ryan Reith wrote in a report. The top three brands, Apple, Samsung, and OnePlus, held 95% of the Indian premium smartphone segment in Q1 2018. It has, in fact, gone on to become the largest smartphone brand in China.

"The importance of Huawei overtaking Apple this quarter can not be overstated".

Apples troubles are partly because the iPhone 8 and iPhone X are getting old (new models coming soon) and because of the higher duty tax (which was raised to 20% on April 1).

The latest IDC report also mentions that a total of 342 million smartphones were shipped across the globe in the second quarter of this year. However, the company's YoY shipments declined by 10.4 percent.

Huawei gained ground in Europe and expanded its lead back home.

Whether or not Huawei can maintain its current astounding growth to approach Samsung, which remains well out in first position with 71.5 million phones shipped in the same period, remains to be seen. The IDC report claims that Huawei's GPU Turbo technology fared pretty well in terms of marketing, as it helped the brand achieve the stupendous sales figure.

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