IHOP reveals the secret behind their new name IHOb

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Instead, it's burgers which will include the Big Brunch burger with bacon, a fried egg and browned potato on top.

There's the Classic (with or without bacon), Jalapeno Kick, Cowboy with barbecue, Mushroom and Swiss and Mega-Monster.

Mushroom and Swiss burger with mushrooms, sautéed onions and Swiss cheese.

And the internet isn't supporting the measure. "But I think IHOb will resurface at that point to hearken back to this fun time people are having right now".

One fan did support the measure if she gets coupons.

Rebelez said that bringing burgers to an iconic restaurant like IHOP was a "fantastic combination".

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IHOP's splashy but temporary renaming to IHOb is burning up the Twitter trending charts and drawing smack talk from the likes of Wendy's, Denny's and even beef sandwich-fillings brand Steak-umm.

"The big opportunity for the IHOb brand is to develop our lunch and dinner business". All other locations will serve up the full slate of new burgers.

It is not yet known how drastic of a change the shift from pancakes to burgers will be. Netflix joked, "brb changing my name to Netflib".

Social media users have tried to guess the new name for days, and the company changed their Twitter information at about 7 a.m. this morning.

"The change, in fact, celebrates the debut of the brand's new Ultimate Steakburgers", the company said in a press release about the seven new all-natural burger varieties. IHOP's pancakes aren't going anywhere, but the chain does hope to sell more burgers-which it's actually had on the menu since its start in 1958.

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