When IHOP said it would change its name to IHOb, the speculation ran rampant: The International House of Breakfast, or Bacon, or even Blintzes? The "B" in question, of course, was that at the end of world renowned pancake emporium IHOP's announced new moniker, IHOB.
On their Twitter account, the pancake retailer announced the new name, but the company really set the internet on fire by inexplicably not revealing what the "b" stands for, making people wait until today for the big reveal.
"People know us for pancakes", IHOP chief marketing officer Brad Haley said at a burger tasting event last week at which the chain unveiled its specialty 100 percent black angus burgers to a small group of journalists.
"Can't wait to try a burger from the place that decided pancakes were too hard", Wendy's posted.
It's not yet clear when or if IHOP will change the signs at its restaurants, such as this one in Hialeah, Fla. The name is not a permanent change and, yes, they will still serve pancakes.More news: Budget retailer Poundworld with stores in Peterborough and Wisbech goes into administration
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The change is actually to celebrate the restaurant's new line of burgers.
IHOP hosted a Twitter poll, taking guesses for what the B could stand for.
Cowboy BBQ: Two onion rings, bacon, American cheese, lettuce, tomato and barbecue sauce.
IHOb tried its best to defend its decision with more puns using the letter "b", such as "We bromise that this is going to b good!" and "That's nice and all, but when are you gonna stob by?!".
The video revealed several varieties of burgers.