The KFC experiment with faux fried chicken may be an earnest attempt to shrink the British waistline, but it also aligns with meatless items recently added to menus at McDonald's and White Castle, two prime competitors in the fast-food category. "That's why we're looking into vegetarian options that would offer the great taste of KFC to new and existing customers who are changing their dining habits". "Once we've perfected the recipe we aim to test with customers this year, and if all goes well we hope to launch a new vegetarian option in 2019. because they have different convictions".
KFC says that it was test chickenlike "vegetarian options" in Britain with its signature blend of herbs and spices.
KFC is making its first foray into the vegetarian lifestyle with a faux chicken product.
For those anxious about losing the authenticity and tradition of KFC's iconic eleven herbs and spices, the chain promises that the same spice mix used to compliment its regular fried chicken variety will be preserved in the new menu item.
You know, the top-secret Original Recipe chicken, the one with 11 herbs and spices that (reportedly) only two executives have access to at any one time.More news: Twitter Reacts as Nadal Beats del Potro to Reach French Open Final
More news: Syphilis and gonorrhoea up by one-fifth
More news: Xi Jinping gave Vladimir Putin a giant gold "best friend" necklace
The fast food giant is hoping to roll out the veggie option later this year, with plans to make it a staple of the menu by 2019.
Public Health England issued guidelines in March with the aim of reducing the calorie count of some popular foods by 20% by 2024.
United Kingdom health officials have launched a campaign that encourages people to aim for 400 calories for breakfast, 600 for lunch and 600 for dinner, plus balanced choices in between.
A KFC spokesperson said its meat-free research is part of a broader push at the chain to reduce calories per serving by 20 percent and introduce a number of lower calorie options. "Chains will take note of that and change their menu offerings".