Look! Amazon Go Stores Set To Open In Chicago & San Francisco


Real-estate tracker Curbed in February spotted a building permit for construction of a 625-square-foot "Amazon store" in Chicago's Loop district. Using the Amazon Go App to enter, it implements what the company calls "walk out technology".

Reactions were predictably mixed.

Amazon Go is headed for Chicago and San Francisco. "My teenage son couldn't care less", wrote one Washington Post contributor.

Amazon's revolutionary "grab and go" grocery store may soon be opening new sites in Chicago and San Francisco, marking its first expansion of the platform sinceopening the debut store in Seattle in January. Once inside the store, customers can grab what they need and just walk out.

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In addition, the San Francisco Chronicle reported on May 13 that a formal announcement of an Amazon store near the city's Union Square was expected in the coming weeks. As CNN explained, Amazon Go uses cameras and sensors to keep an eye on customers and inventory, which keeps people from stealing. Amazon Go's systems automatically debit their accounts for the items they take, sending the receipt to the app.

Amazon Go is the online retail pioneer's attempt to reinvent the physical store with the same mindset that brought one-click shopping to the internet. New stores will be opening in Chicago and San Francisco according to job postings and later confirmation by an Amazon spokesperson. As the customers move through the store, each item is added to their digital tab. It has opened more than a dozen bookstores, taken over space in some Kohl's department stores and bought Whole Foods a year ago, giving it 470 grocery stores.

The store is not without employees - Amazon says there will be people there making food, stocking shelves and helping customers. Items from the Whole Foods 365 brand are also stocked, such as cookies, popcorn and dried fruit.