Tinder Surprised But Unconcerned About Facebook's Dating Push

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TechCrunch went through how the Facebook dating site would work: After opting in to create a profile, users will browse through events in their city and Groups they are interested in.

The world's top social networking service company made the announcement at a developer conference in San Jose, California on Tuesday. Instead of short-term relationships and hook ups Mark Zuckerberg wants to enable long-term relationships and thus connect the users with each other. Experts have stated that it is not surprising that Facebook is releasing a dating app.

Match's Tinder app already uses a bevy of Facebook data to populate pictures, hobbies and likes on its platform. Facebook can therefore make its dating profile questions - and its need to rely on them - less heavy.

Facebook said the dating tool would enable users to build a special dating profile separate from their main Facebook one, with potential matches shown to them based on the preferences they choose and things in common, such as mutual friends.

Facebook has been under fire for allegations of violating users' privacy lately, but recently at the F8 (aka. the conference for Facebook Developers), the social media giant announced plans for some unique new features.

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Controversy erupted last month when multiple reports found Facebook data had been improperly sold to a data firm called Cambridge Analytica, which allegedly misused the data.

Seriously, how many people do you know who blue tick your messages on WhatsApp, but are then all over Facebook sharing links and liking posts. And what better way to get back to its original goal of "connecting the world" than by launching a dating service? Only about 41 percent of those 65 and older appear to be Facebook users, and all of the age groups are far less likely to use Instagram, LinkedIn or Twitter, pretty much, although not purely, in that order. Justin Brookman, the director of privacy and technology policy at the advocacy group Consumers Union, raised multiple issues with Facebook's new service: "Facebook already knows a lot about you that you tell it, and it collects a lot of information about you beyond that ..." However, Facebook's lack of transparency, reliability, and accountability in these two situations also substantiates the increasing doubt regarding the fairness of the 2016 presidential election. Dick Durbin (D-Ill.) posed to Facebook founder/CEO Mark Zuckerberg's congressional hearing in which the latter responded with an awkward "no". The profile will use only your first name, but Facebook can draw upon its in-depth knowledge of you to suggest some possible matches. If you are a Facebook user, soon you will be introduced to a feature that will let you find love online.

My instinct is that Facebook Dating will be something of a success, entirely down to the sheer scale of the site.

It was only a matter of time. Shares of Match Group - the parent company of dating platforms like Tinder, Match.com and OKCupid - plunged as much as 19% on Tuesday afternoon following the news. By providing a range of services in one place, the company becomes even more indispensable in people's lives.

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