Xiaomi Gets into The Streaming Business With Mi Music & Mi Video Apps


Considering India as its core market after its home-ground China, Xiaomi became India's number one smartphone brand in India in Q4 2017 beating Vivo, Samsung and Apple, according to International Data Corporation. Now the company is integrating Hungama Music within its Music app. "With the launch of these two apps Mi Music and Mi Video, we hope to serve millions of Xiaomi smartphone users with a better user experience through enhanced Internet services", Manu Jain, Vice President, Xiaomi and Managing Director, Xiaomi India, said in a statement. Mi Music is Xiaomi's pre-installed music app which offers an integrated music streaming service along with the ability to store offline music.

Mi Music now comes with Hungama Music, and claims to offer more than 10 million freemium tracks across 13 Indic language choices.

Along with the streaming and downloading music, the users will also be able to read a song's lyrics with the lines in the song.

Mi Video functions similar to YouTube.

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Xiaomi's diversification from a pureplay products company to an integrated products-and-services one was nearly inevitable, given the success it has had in India. With Mi Music users can listen to a large library of online songs. The apps were launched at the Mi Pop Play event.

Mi Video brings together a bunch of streaming services under one umbrella, including SonyLIV, Hungama Play, Voot, AltBalaji, Zee5, Viu, and TVF, among others. With the partnership, it is said to offer more than 500,000 hours of content with almost 80% free content. The app supports most video formats such as AVI, MP4, MOV, MKV, FLV, TS, RMVB, 3GP, MPG, among others.

There are also options to choose multiple subtitle files as well as audio tracks while playing video, the user can also customize colors and size of subtitles. Xiaomi has also made a promise that the updates in the future will bring more support for Music Videos, Themes, Personalized Recommendations and more. Xiaomi expects this will give its users a karaoke-like experience. "We at Xiaomi never make over five per cent of profit on all our hardware devices whether it is a smartphone, a television or any other accessory and if we ever make more than that, we make sure we return it back to our consumers".

Xiaomi, it seems, is now in a position to do just that in India as well.